.Fashion Ambassador


Fashion Expert and Entrepreneur Beth Sobol Joins Internet Domain Company MMX As Global Brand Ambassador

Sobol will bring awareness to the tech company’s new .FASHION domain extension and educate fashion insiders on new branding opportunities

London, May 3 —Minds + Machines Limited (London Stock Exchange: MMX) today announced that it has signed fashion expert and entrepreneur Beth Sobol, as the company’s Global Brand Ambassador. In this newly established role, Sobol will share her expert insights to help start-up fashion brands grow their business, expand MMX’s consume following, and inspire industry partners.

“We are very excited that Beth has joined MMX as our Global Brand Ambassador. Her proven track record in the fashion industry as the founder of Miami Fashion Week and the upcoming Future of Xperience fashion and retail technology conference make her a powerful spokeswoman for .FASHION domains.” Solomon Amoako, Vice President of Channel Strategy at MMX explains. “Beth’s extensive network in the fashion and technology sectors make her the perfect voice to carry our message of new branding opportunities to the fashion elite”.

Launched in 2015, .FASHION is already in use by Louis Vuitton, Calvin Klein and Nike. .FASHION will change the way consumers search for clothing, accessories, bloggers and any fashion related business. "Creative domain extensions give startups and small businesses better, shorter options for naming their brands," said Sobol. "In the future, these new extensions will be ubiquitous."

“As big brands adopt their own names and vertically oriented suffixes become pervasive, typing in these extensions will become second nature for consumers," added Sobol. "I am excited to be part of this forward-thinking company that merges tech and marketing for fashion brands."

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